Une installation de Jody Xiong de l'agence chinoise ddb.
"In an attempt to gain the attention of the inhabitants of country, the china environmental protection foundation sought out a marketing campaign that could be wide spread to promote walking instead of driving. an outdoor advertisement was leveraged on a busy pedestrian crossing; a place where both pedestrians and drivers meet."
"In an attempt to gain the attention of the inhabitants of country, the china environmental protection foundation sought out a marketing campaign that could be wide spread to promote walking instead of driving. an outdoor advertisement was leveraged on a busy pedestrian crossing; a place where both pedestrians and drivers meet."
"Each ‘green’ footprint on the canvas looked like leaves
growing on a bare tree, which made people feel that by walking they
could create a greener environment."
Bonne journée! A pieds!
via Moiety et designboom
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