lundi 27 août 2012

Green pedestrian Crossing

Une installation de Jody Xiong de l'agence chinoise ddb.
"In an attempt to gain the attention of the inhabitants of country, the china environmental protection foundation sought out a marketing campaign that could be wide spread to promote walking instead of driving. an outdoor advertisement was leveraged on a busy pedestrian crossing; a place where both pedestrians and drivers meet."


"Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment."

Bonne journée! A pieds!

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